Developing York Technical College’s new brand guidelines was an exciting opportunity to redefine who we are and how we share our story. Collaborating with students, faculty, staff, alumni, and community partners, we created a framework that reflects the college’s unique character and deep community roots. From introducing Titan the Wolf, our new mascot, to refining our visual and messaging standards, these guidelines celebrate the college’s legacy while positioning us for the future. It was a rewarding experience to lead this process and see it come to life.