Resume

With 8 years of experience in communications and marketing, I’ve built my career on a passion for storytelling and advocacy, transforming brands and driving audience engagement through powerful content creation and strategic amplification. I’m proud of the lasting, positive impact I’ve made by consistently delivering results, earning trust, and seizing every opportunity for growth. Known for my hands-on approach and ability to execute, I am passionate about using my skills and energy to make a meaningful difference.

EXPERIENCE

Director, Strategic Comms & Marketing | York Technical College, Rock Hill, SC | 2022 – Present

Brought in to transform internal communications and media relations at a public community college, lead a team of 3 to develop and execute cross-channel marketing strategies. Key initiatives have included a website redesign, recruitment campaigns with targeted messaging, and a 60th-anniversary celebration featuring a new mascot and 500-attendee launch event, driving a +5% annual increase in enrollment and earning national recognition with 2024 awards from NISOD and The League for innovation and excellence.

News Reporter & Multimedia Journalist | WCNC, Charlotte, NC | 2021 – 2022

Delivered daily breaking news and in-depth coverage on critical local issues for 450k residents across 4 counties at one of Charlotte’s top-rated TV stations, identifying and pitching impactful stories under aggressive deadlines to significantly boost audience engagement, trust, and viewership, becoming the 2nd most popular 6pm newscast in the market.

Specialty Multimedia Journalist & Reporter | WRAL, Raleigh, NC | 2020 – 2021

Recognizing the importance of highlighting untold stories in underserved areas, launched Eastern NC bureau for Raleigh’s award-winning NBC-affiliate station, transforming a temporary, grant-funded position into a permanent operation by delivering impactful coverage on key issues affecting rural communities, from farming and the digital divide to breaking news and severe weather.

Senior News Reporter & Anchor | CN2 News, Rock Hill, SC | 2017 – 2020

Developed a strong foundation in journalism and broadcasting at local SC TV station, rapidly advancing from intern to senior reporter in just 3 years by skillfully reporting on critical social issues like domestic violence and the opioid crisis, building community trust, doubling digital traffic from 90k to 190k m/m and winning 2 RTDNAC awards for Multimedia Journalist of the Year and Original Web Reporting.

EDUCATION

BA, Communication, summa cum laude, University of North Carolina, Charlotte, NC, 2017

AAS, Business Administration, Central Piedmont Community College, Charlotte, NC, 2015

PROFESSIONAL CERTIFICATIONS Certified Digital Marketing Professional (CDMP), 2024; AMA Professional Certified Marketer (PCM®), 2024

TECH SKILLS Adobe Premiere Pro, Canva, CMS, Constant Contact, Edius, Google Analytics & Workspace, Hootsuite, JotForm, Mac & Windows OS, Loomly, MailChimp, Meta Business Suite, Microsoft Office Suite & Teams, Modern Campus, Monday.com, Wordpress, SEO, SurveyMonkey, Zoom

LANGUAGES English (native/fluent), Russian (professional working proficiency)

INTERESTS Advocacy (volunteer at local food pantries and homeless shelters), travel (especially around Europe), cooking different cuisines from around the world, reading fantasy novels, practicing hot yoga