Meet Titan the Wolf
The creation of a college mascot brought together the spirit of collaboration, blending branding with school pride to craft a character that truly represents the institution’s values. Working closely with university stakeholders, the process unfolded from initial concepts to the final costume, bringing to life a mascot that fosters pride and unity across campus and the community. The project culminated in an exciting launch event in August 2024, where 500 students, faculty and staff gathered to welcome Titan the Wolf to York Technical College.
"The Wolf is Coming: 2024" is a teaser campaign launched following the unveiling of York Technical College’s newly chosen mascot. Selected by students, staff, and alumni through multiple surveys and feedback sessions, the mascot's name and design reveal was accompanied by a suspenseful teaser campaign hinting at the imminent arrival of the wolf on campus in the upcoming year.